ASTRO
Confidential Brief

ASTRO enters the USA

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Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

Selling out at the Mercado. Zero U.S. storefront.

Moving locally, nothing in the U.S. yet. We build it.

Prepared for ASTRO · Monterrey, N.L.
Just fruit. Freeze-dried into a crunch.
Strawberry · Banana · Blueberry · Apple 100% fruit · no added sugar Monterrey, N.L. MX: Mercado HNL · local shops
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

America is snacking on freeze-dried fruit. Almost nobody sells it clean and Mexican.

Nobody owns clean, fun, Mexican freeze-dried fruit in U.S. ecommerce yet.

🚀
01

Snack-Perfect Format

Light, crunchy, shelf-stable, high margin.

🍓
02

Clean Label Is The Moat

One ingredient: fruit — in an aisle built on candy.

📈
03

Freeze-Dried Is Trending

On TikTok and the better-for-you shelf — and unmet.

👥
04

Two Buyers, One Pouch

Same pouch, two doors.

Back-to-school and summer spikes plus a year-round tailwind.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

ABrand SideASTRO
  • Product & the freeze-dry process
  • Production & quality control
  • Brand identity & creative direction
  • Mexico business (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • Lots ready EXW Monterrey
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • U.S. Agent + FSVP importer of record
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — brand-owned page
  • Own storefront + TikTok Shop U.S.
  • Content, SEO & customer service
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which fruits and pack sizes.

2
Lote

EXW Monterrey

Ready for pickup at the plant.

3
Frontera

Feroz importa

Pickup, crossing and import — on us.

4
Consignado

Laredo + FBA

Still your property.

5
Venta

Venta velocidad Prime

Any channel, domestic speed.

6
Pago

Cada día 15

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 120+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale
💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for ASTRO
  • FBA: Prime delivery across the U.S.
  • Subscribe & Save — the refill model
ABrand homeOwn storefront + social
  • English-first storefront
  • Variety Pack as the try-all-four box
  • TikTok Shop U.S. — the crunch leads
  • Email + subscription refills
⚠️ Initial proposal only.
05 · Food Compliance

It's food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃
03 · FEROZ SIDE

U.S. Agent + Import

U.S. Agent for FDA + FSVP importer.

📦
04 · FEROZ SIDE

In Our Hands

Custody, lot control, FEFO — on Feroz.

Each line is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

The crunch is the ad. And this one snaps on camera.

The crunch films itself. We point it at the U.S., in English.

3–5Daily outputWhat we create
  • The crunch / ASMR snap
  • 'Real fruit vs. candy' swaps
  • Lunchbox & on-the-go routines
  • Hiking, travel & 'astronaut snack'
  • The space-brand story, in English
SEOThe long gameOwn 'freeze dried fruit'
  • 30–80 U.S.-targeted articles
  • 'freeze dried fruit' · 'freeze dried strawberries'
  • 'healthy snacks for kids' · 'no sugar added fruit snack'
  • 'astronaut food snack' — evergreen
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Compensation model

Margin model on U.S. sales.

02

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

03

$0 upfront · optional ads

Content and SEO first — ads optional.

04

Consignment & returns

Title stays with ASTRO.

05

Exclusivity & term

Exclusive through Dec 31, 2026.

06

Brand & ownership

The brand stays with ASTRO.

09 · What's Next

Three steps to getting started.

1
Review

Review & align

Questions, clarifications, alignment.

2
Sign

Sign the agreement

Exactly what's outlined here.

3
Kickoff

Kickoff call

And we start building.

Selling out locally. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
www.ferozharvest.com
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · ASTRO × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot Monterrey → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. freeze-dried-snack buyer searches for
Competition & U.S. pricingBig-brand fruit & freeze-dried candy
FDA compliance ready (brand side)Registration + labels + formulation — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotEXW Monterrey → border → Laredo, TX
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · the space-brand story
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
∞
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.The crunch leads · once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · digital wholesale24-packs · ecommerce-originated orders only
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every pouch tracked — and yours until it sells.

Ready EXW · Monterrey
12,000
pouches available at origin
In transit · border
2,880
insured · Monterrey → Laredo
Consigned · Laredo + FBA
13,200
ASTRO property · sale-ready
Sold · 30 days
7,200
▲ 24% pouches · vs previous month

Pipeline flow

Where pouches are right now
🚀
12,000
Monterrey, N.L.
EXW · brand plant
🚚
2,880
In transit
insured · 230 km to the border
🏬
4,800
Laredo, TX
customs cleared · consigned
📦
8,400
Amazon FBA
consigned · Prime-ready

Stock by fruit · 4 SKUs (pouches)

Counted in pouches — the pouch is the only thing consigned.
SKUFruitProfile MTYTransitLaredoFBA CoverageStatus
AST-FREStrawberryStrawberry · tart-sweet · the flagship4,8001,1521,9203,360Healthy
AST-PLABananaBanana · sweet & crisp3,0007201,2002,100Healthy
AST-ARABlueberryBlueberry · tangy · antioxidant hero2,4005769601,680Watch
AST-MANAppleApple · mild & kid-friendly1,8004327201,260Watch
Total pouches 12,0002,8804,8008,400 13,200 consigned · 28,080 total

4,800 + 8,400 = 13,200 consigned · 28,080 total pouches.

Pack configurations · how the pouches get sold

Configurations of the same pouches. Nothing is counted twice.
OfferContents ListPer pouch Channel
Single Pouch1 pouch · one fruit$3.99$3.99Amazon · DTC
5-Pouch Pack5 pouches · one fruit$16.99$3.40Amazon · DTC · TikTok
10-Pouch Pack10 pouches · one fruit$29.99$3.00Amazon · DTC · Subscribe
Variety Pack "Cósmico"12 mixed pouches · all 4 fruits$34.99$2.92DTC · TikTok
24-Pouch Case24 pouches · one fruit or mixed$62.16$2.59Faire · Amazon Business — digital wholesale only

The Variety Pack is a box, not a product. It never gets its own stock row.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$21,600
▲ 27% vs last month
Orders
1,200
▲ 21% vs last month
Avg. order value
$18.00
$21,600 ÷ 1,200 orders
Loyalty bonus accrued
$1,080.00
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $21,600
$7.5k$6.0k$4.5k$3.0k W1W3W5W7W9W11

W9–W12: $4.8k + $5.2k + $5.6k + $6.0k = $21.6k.

Pouches sold by fruit

Pouches sold · this month
🍓
StrawberryThe flagship
3,000
🍌
BananaSweet · everyday snack
1,900
🫐
BlueberryTangy · the better-for-you door
1,400
🍏
AppleMild · the kid pick
900

7,200 pouches · $21,600 ÷ 7,200 = $3.00/pouch blended.

Revenue by channel

This month · sums to $21,600 gross
📦
Amazon FBAMarketplace · Phase 1
$12,960
60%
🛒
Own storefrontDTC · Phase 2
$4,752
22%
🎵
TikTok Shop U.S.Social commerce
$2,592
12%
🔍
Google ShoppingMerchant Center
$1,296
6%
🏪
Walmart MarketplacePhase 3
—
0%
📱
Meta ShopPhase 3
—
0%
🧺
Faire · Digital wholesalePhase 3
—
0%

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-5240Amazon FBAStrawberry · 10-Pouch PackSan Antonio, TX$29.99Delivered
#US-5239Own storefrontVariety Pack · CósmicoLos Angeles, CA$34.99Shipped
#US-5238TikTok ShopStrawberry · 5-Pouch PackHouston, TX$16.99Delivered
#US-5237Amazon FBABlueberry · 10-Pouch PackPhoenix, AZ$29.99Delivered
#US-5236Amazon FBABanana · Single PouchDallas, TX$3.99FBA processing
#US-5235Own storefrontApple · 10-Pouch PackChicago, IL$29.99Delivered